Improve understanding of older persons on their human rights, roles and responsibilities.
Empower older persons groups to influence policy reforms, participate in national and international events (Elder abuse awareness days on June every year,
International Day for Older persons (IDOP) October every year among other events)
Public education of communities, Civil Society Organisations (CSOs), Government technical and political leaderships on issues of ageing through Information Education and Communication (IEC)
development and dissemination, community, national and international dialogues and workshops.